Three Uses of QR Codes you Probably Never Thought Of
Any chance I’ll get I’ll scan a QR code. Sad, I know. But there’s a reason for it.
In this post I am going to detail three ways to use QR codes as either lead generation opportunities to help sell your marketing services or to help aid and grow your business. Each method is unique in its own right, and each carry equal weight to how you would use them. They are not detailed in any particular order. If you’re a business owner looking to grow your business rather than looking for lead gen (i.e. you have a captive audience already) then jump to number 3.
1. QR Codes on Packaging (lead generation)
Marketing departments are quick to try new methods in order to engage the customer. Sometimes though, they get it wrong. QR Codes are predominantly used to target smart phone users. The problem though is that many marketing depts omit the link between the QR Code and the final result: the web page/info page.
When you scan a QR Code you are usually redirected to a website telling you more information about this product and/or service. BUT and it’s a big but, the page you land on is OFTEN not designed for a mobile site, meaning your visitors will have a hard time reading the text and understanding your message.
So, look out for QR codes that don’t render onto a mobile browser well. More often than not it’s assumed that the QR code will do all the work. Not so. Your job is to scan the QR codes and see whether they turn to mobile sites or not. If not, you have yourself an opportunity right there. Getting in touch with the business owner can often be tricky however Linkein is very useful for that.
Places I look for QR Codes: Product Packaging, Magazines, Shop windows, newspapers and Google Search (covered next).
2. Google Search for QR Codes (lead generation)
Now, this is not going to be the normal “search for qr codes by country” method. That’s too low brow. We don’t do low brow at InternetMONEY.
What I’m going to show you is a method I have used successfully in the past to get in touch with business owners. It’s a Google search that will require some explanation but once shown you’ll be finding your own leads to beat the band (and recession). This particular method will show you how to find restaurants that are promoting their QR codes and they have more than 50 Likes on their page.
Take a look at this screenshot. Here’s the Google Search for it. Those results are returned from the complex query above it. So let’s take a look at the query: food/beverages “qr code” likes:50.. site:facebook.com
You will notice food/beverages. This is taken from the business type found on Facebook pages. Yes, we’re using this particular method on Facebook. You can tell that because we have site:facebook.com which tells google to only return results from the Facebook.com site.
We have placed “qr code” in quotes. It’s important to do this as these are generally two words used together when a business wants to ask customers to “scan our qr code”.
Next important thing is the likes:50.. the two dots after the number 50 are important. It tells Google to return results with MORE THAN 50 likes. Without the two dots you would get results with pages that have 50 likes only. If you want to have results returned with more than 100 first, then change it to likes:100.. and so on.
So now you’ve got a list of results of pages that have over 50 Likes on them, are restaurants, and they mention the word QR Code on their page. All you need to do now is scan their QR code with your phone and see does it return a mobile optimised site or not. If not, drop them a message directly from their Facebook page. I’ll keep what I say private. You’ve got 90% of the method there.
3. Growing your business with QR Codes!
This method I like. I think it’s so clever and smacks of “why didn’t I think of that?”. This method will work wonders to help you grow your mailing list. I am of course talking about the digital variety of mailing lists and not customer addresses.
What you need is a QR code that will translate into an email address once scanned. That’s right, you can get QR Codes that will convert and trigger a mailto link and pop open your default mail client on your iPhone.
You’ll need two things. Your mailing list email address and a QR code. I use Getresponse for my autoresponder mailing list and find their support great and features perfect for my needs. You will also need your mailing list QR code, which can be obtained here. Simply click on Email address and enter your mailing list email address in the input field. Your QR Code is now ready.
So, let’s recap where we’re at here. We have created our mailing list email address and converted it into a QR code. You’ve then gone and downloaded the QR code so as you can print it out and display it prominently around your store. But, where does this all lead to?
Do me a favour. Go ahead and scan that QR Code there for me (the one in the image above). If you’re on an iPhone it should pop up your email client with your default email address in it. Now, press Send. You will shortly receive an email from my autoresponder asking you to confirm your optin.
If you are a restaurant owner simply have table stands with your QR Code printed on them and you have a captive audience ready to scan your image. The beauty is those who know what one is will often scan it! Once they scan and opt in they’ll be opted into your mailing list and you can now market to them through the use of email marketing.
More “Out of the Box” thinking: Twitter for Lead Gen