Zagat appearing in Google Results… but for IE9 Users Only

So today I was investigating the reasons why some components of MapPI were returning results and the average rating wasnt coming back.

As MapPI requires Internet Explorer as its backbone in order to gather its results it relies on the browser staying as passive as possible.

However, recent changes at Google has seen the addition of Zagat in the Google Places serps. Not a bad thing considering Zagat brings in reputable reviews from registered customers and Google seems to like that. I mean, why reinvent the wheel eh? Great news for Zagat and restaurant owners alike.

Zagat Restaurant Reviews


Some users will spot that it doesn’t ahve to be restaurants that are bringing back this “out of 30” score – Google are doing it for other businesses too:


Now you may be wondering why can’t you see any of these reviews. Well, the answer is simple. It’s probably because you’re not using Internet Explorer.

Here’s a dual screenshot of the same search done on Firefox and Internet Explorer 9.

So, when you’re explaining “the score” to your clients, be sure to take into account that they may or may not be using the same browser as you.


*I haven’t tested this on Chrome


Update: 21st June 2012
It seems now that the same results now appear for all the browsers.

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