How I Use Facebook Ads and Automatic Webinars to Fill my Pipeline

Why I’m qualified to write about this method

You may be wondering what makes me qualified to write such a report such as the title of this post. Well, let me explain.

I run an outsourcing company called The Offline Assistant. My company provides access to my team of staff members who perform a series of tasks for my customers. These tasks range from Social Media Management, to graphic design and cold calling, mobile and app development and lots more. We also offer Virtual Assistant services to people who need a qualified, reliable Virtual Assistant service (my hiring process is ridiculously thorough). The services depend entirely on what the customer wants.

The links I’m using in this post…

Some links listed in this post may be affiliate links. Should you purchase through any of my affiliate links I may benefit from that purchase financially (that’s what they’re for, right?). So, if you do decide to buy any of the tools I mention and you use my links then I’m a) extremely grateful to you for buying on my recommendation and b) if we are ever in the same city I’ll buy you a drink as a thank you.

Back to me again…

Originally when I was looking for new customers it would involve me partnering with someone who had access to a customer base who may be interested in my services. This is always a good option, however, splitting commissions can become expensive especially when running a service business such as my one.

So, I wanted to find a way that I could streamline the whole process of finding and educating a prospect without me getting involved… the holy grail, if you will. That search led me to Facebook ads where I drive people to a landing page and then onto an automated webinar that would integrate with an autoresponder. Perfect.

Before I dive into the method take note. This method is easy to do and works really well for me. However, you may feel overwhelmed when reading through the report what with all the moving parts involved. I promise you that it’s not complicated. It just requires some elbow grease and an understanding of your product or service. Have these in place and a few hours of time and you can be up and running the very same day. However, if you’d rather have some help then I have a way you can get that help, which I detail at the end of the report. I’ll also share the link to my webinar registration page so you can experience it.

The FBWebiCall Method

From a 30,000 foot perspective here’s how the FBWebiCall method works for me.

  •  Someone sees my ad in their Facebook News Feed.
  • They click on the ad as it has some potential interest to them.
  • They see the landing page and wanting to know more they register for the webinar.
  • They watch the webinar and if interested in my service book a time to talk with me.


So why am I speaking with people on the phone rather than just enticing them to sign up on the webinar? That’s a good question. For me, I’d rather ensure that the person joining the program is a fit 100% and that their expectations are met from the outset. I’d rather know that my company CAN help them rather than taking their money from them and then finding out if I can help. It makes my life easier building a relationship and providing value for someone who’s interested in my company and services and in turn I get to hear more about their business and what they may need specific help with.

The tools I use for my funnel


The best things in life are free… But in business you have to pay for these things IMO unless you can build them yourself (I do make software).

But this particular funnel setup requires some paid for tools. I’ll detail below the tools I use that allow me to run this system automatically. I simply turn on my Facebook ads when I want new appointments. So, let’s begin.


1. Facebook ads (obviously). You need a budget in place in order to pay for your ads. Starting from as little as $5 a day and add more funds as you need more webinar registrations (assuming you have your ad tweaked and working right for you).


TIP: If you’re getting lots of clicks on your ad but few webinar registrations then your landing page needs some attention.


2. Lead Pages. I love this platform. It provides easy to build landing pages that look great. It seems to be the industry standard as most online marketers appear to be using it.


TIP: You can sort the landing page options inside Lead Pages by highest converting! A nice feature available to you to find the current best converting landing page.

3. Google Drive for the presentation. I create my Powerpoint Presentation from inside Google Drive. It’s free and does the job nicely.


4. Camtasia. I record my Powerpoint presentation along with my audio from within Camtasia. It’s relatively inexpensive but a requirement if you’re making lots of training videos from your computer.


5. The webinar platform I use is called Stealth Seminar. Setting up the system right the first time and you could pay for your entire usage for one or two years in just one go!


There are other options out there for automated webinars but after doing my due diligence I went with Stealth Seminar. Sure, it’s got a monthly fee associated with it (not a lot mind you), but if you’re using automated webinars and you have something of value to offer your viewers then it will pay for itself very quickly!


To continue reading the rest of this detailed report you can grab the pdf here (no cost).

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