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How to Find Business Leads on Twitter By Location

Due to the popularity of this post I will run a webinar on this technique. Register here (no cost)

 

Last Friday I created a blog post on how to find business leads on Twitter through the use of Hootsuite. What I didn’t cover though was the ability to search for these leads based specifically by location. So, in today’s blog post I’ll explain how to find these leads on Twitter by location only.

Image: Promoblog

Just to recap, I will be using Hootsuite for this method, however, you can just as easily use the “near” input box within the advanced search of Twitter. But for this post I’ll use Hootsuite.

Ok, first things first. Why are we looking for leads by location? Welll, simply put, if you were to service these leads it may be of benefit to do so from an area you cover. Some tweets will come in from another continent so tweaking this so they come from your local town/neighbourhood is a better use of your Twitter prospecting time.

Let’s get started.

You’ll need 2 things. 1) geo-coordinates for the area you want to get the tweets from and 2) a radius to work with (I use 25km and works well).

 

I’m going to be using Hootsuite for this demo but you can use any platform you wish that allows for geotargetting tweets.

Geo-Coordinates

I use Google Maps to get these coordinates. They  are very easy to obtain, too.

Steps to get your geo-coordinates:

1. Go to Google Maps

2. Enter the location you want to get the targetted tweets from

3. Right Click on the map where your location is Pinned to.

This image depicts step 3 – right clicking on the map where the pin is located. What you need to do here is click “What’s here?”

This will put your geo-coordinates in the search bar of Google Maps. In this example the geo-coordinates for my chosen location are: 53.344275,-6.267321

Having obtained your geo-coordinates we’ve accomplished all of “hard bits” in getting our location.

Next, we log into Hootsuite and continue on with building our lead engine.

 

Setting it all up

This part is a doddle. We will use our obtained coordinates to search for leads within a 25km radius. It’s very easy to do so follow along with the steps below and you’ll be pulling in leads in no time.

Click on Add Stream up near the top left. After, you should see a box similar to the one in the image here. Note the arrow pointing to “Search”. Click that. Enter your search terms here, in quotes. To get you started I recommend trying “anyone recommend”

Note:

If you are after leads from your current location then you can press that compass symbol to the right (as depicted in the image with the second yellow arrow pointing to it). This will look for your coordinates.

 

 

If you don’t want to use your current location then this is the final step you’ll need to make: go grab your coordinates you got back in Google Maps. Simply add that now to this search phrase:

“anyone recommend” geocode:53.34410399999999,-6.267493,25km

All you need to do here is edit out the coordinates and replace them with your own set of coordinates. If you want to narrow the search radius then change the 25km to somthing like 15km.

Now press Create Stream and Hootsuite will bring back all the latest tweets that contain “anyone recommend” and located near to your chosen coordinates!

If you enjoyed this article, please retweet it and share it with your colleagues.

 

Due to the popularity of this post I will run a webinar on this technique. Register here (no cost)

 

 

More “out of the box” lead gen ideas: Finding Leads on Twitter

 

How to Use Twitter to Find Business

Due to the popularity of this post I will run a webinar on this technique. Register here (no cost)

 

I’ve talked about this method at length, heck I even spoke about it at the Warrior Gathering in London. I’ve even explained it on training courses. However I’m still not seeing people using it!

Here’s a screenshot of one of my streams from within Hootsuite.

What you will notice on the top of that image, in the green bar, are the words “anyone recommend” geocoo

What you see there is a summary of what I have included in my stream search parameters. It’s very easy to set up and that link above teaches you all about streams. This post isn’t to educate you on streams, it’s to teach you a technique to help you find business opportunities on Twitter.

So, just how do we go about using Twitter to find business opportunities?

Let’s take an example from this screenshot. Notice the tweet from @PhotographyCamp – they ask “Can anyone recommend a bouncy castle provider for Blessington area?”

Because my search included “anyone recommend” and my location is set for a specific coordinate and @PhotographyCamp is in or near these coordinates then it returned their tweet to my stream.

Now, if I were a bouncy castle provider I would have set up these alerts in my Hootsuite platform (or have someone do all this for me). So when that tweet came in I would see it in my stream and could reply accordingly.

It is important that you act on these tweets quickly. I’ve found that someone who asks for a recommendation on Twitter will often also turn to a Google search to seek out their requirement. So, set up those searches and monitor them daily. You don’t want to let leads slip you by.

Do you need to use Hootsuite?

Of course not. There are plenty other platforms out there that will do similar functions for you. Hootsuite has grown on me and I like the features they have available from within the platform. A big plus is that it is also web based meaning I can jump from machine to machine to VPS etc. Their iPad app is ok too.

Connect with me on Twitter.

More “Out of the box” ideas: 3 Uses of QR Codes you probably never thought of

Due to the popularity of this post I will run a webinar on this technique. Register here (no cost)

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