linkedin tips 2012

How to Trend On Linkedin – 7 Steps to Trending on Linkedin

Owner: Seafarer

Over the past two weeks I have created three blog posts: how to find business leads on Twitter, 3 Uses of QR codes you probably never thought of and How to find business leads on Twitter by location.

Each of these posts ended up trending on Linkedin and I believe my 7 steps to trending will work most of the time. But what exactly does trending mean?

Essentially the more people that view your post through the use of the special link Linkedin create, the more chance you have of it ending up in the “News Today” section of linkedin. In particular though, it normally ends up trending in a particular area of the news section, typically defined by the industries the people who look at your post are in.

 

In my instance a lot of my contacts would be in the advertising and marketing industry and I would expect to end up trending in that news section. if you’re in an industry tailored specifically to Management Consultancy and most of your contacts and groups are in that industry, then you’ll likely trend in there.

Image depicts one of my blog posts trending on linkedin

Post trending on Linkedin

 

In the image above you can see the “Trending in Marketing and Advertising” text. This tells me that, well, my post is trending. So, what are the benefits of trending blog posts from Linkedin members?

Here are some of the noticable benefits I received once my blog posts started Trending:

1. Huge increase in traffic to my website (obviously, as that’s where the post was situated).

Three spikes in traffic and more traffic throughout the next week.

As you can see post 1 brought me in over 1000 new visitors to my site – probably 1000% increase in what I’d normally receive in a day.

2. Comments and interactions from people. Some commented on the blog posts themeselces, some commented inside Linkedin by sending me a message, some contacted and connected with me via Twitter and noticeably more connected and commented with me through the Linkedin Groups which is what I will be discussing shortly.

3. Increase in my newsletter optin.

4. Increase in number of Twitter Followers

5. Increase in signups to my webinar (strategic movement on my part).

6. Lots of retweets of my posts.

7. Lots of shares of my posts on Linkedin.

*I’m sure there are other benefits but these were the main “noticeable” ones for me.

So, next I’ll discuss the Steps I took to get my posts trending on Linkedin.

 

The 7 Steps To Trending

1. Formulate a useful post that you wish to share with the Linkedin Community. This is important because if it’s not useful it simply will not be shared.

2. A catchy but informative subject line is very important. This is what will get people to CLICK on your link. Without these clicks your post will stand little to no chance of trending.

3. Selecting a suitable “good looking” image is vital. If your post Trends, Linkedin will automatically take an image from your post and use it in their thumbnail for your blog post. So, it’s got to be a catchy one. Also, it appears that Linkedin will use the FIRST image to appear within your blog post – so pick wisely and carefully.

4. Be a member of suitably related groups. This is probably the most imporant aspect of this technique. You need to be a member of groups that are interested in reading your posts. The more members that are in your group the more chance you have of getting their attention and having them read your post. Getting into groups isn’t a big thing, but getting into the right groups is. You will need to spend a bit of time researching groups and target groups around your particular post. If you’re providing news related to Real Estate prices in Arizona and you’re sharing this post having joined a group about Car Kit Enthusiasts in Edinburgh then your not targetting your audience. I could write a whole lot more on selecting the correct blog post but I’ll leave you with the starting point of what to do. And, to summarise this step 4 again – look for related groups to your post topic. Ensure they have an active group too, by looking for their activity level when searching for groups. Join Open groups and closed groups. With closed groups you can send a request to join up to 10 groups at any one time, so be aware. Also, you can not be a member of any more than 50 groups.

5. Now we move into the “fun” part of the post and that is sharing the content. I have a Linkedin Share widget on my blog post so whenever I post I share it from within that widget which will share it on my Linkedin Status Updare. However, it will also give me the option to share it with my GROUPS. This is vitally important as I want to share this post with as many groups as possible, all at the same time. So, having a Social plugin allows me to do this. I won’t recommend one specifically to you however there are many out there that will do the same job. Before I forget, ensure to check the Twitter share icon too… (ensure you have set up your Twitter profile with your Linkedin account).

6. Once shared from your blog go back into your Linkedin account and then “Like” the post you just shared. Also, it’s time now to go visit each of the groups you posted to and “Like” your comment in there too. This will help further draw the eye to your post whilst group members are browsing the discussion board.

7. Once every couple of hours go and re-share your post from within your Status Update. It’s best though to check your Recent Activity Stream shortly after posting to spot for the Trending post as you won’t actually receive any notification.

 

These are the main seven steps I take to ensure my post gets Trending on Linkedin, or to at least help it as best I can with Trending. I can’t provide a specific time of the day to post to Linkedin as the three I did were posted morning, afternoon and evening and well we are working with a World Wide Audience. I must stress the importance of targetted groups, sharing on Twitter and answering the questions within groups.

 

If you have done these 7 steps correctly you can hopefully sit back and enjoy an influx of traffic to your website, which you can then monetise how you wish.

One of my posts trending on Linkedin highlighted in red

 

Need some help?

If you require some help in getting your message read, or wish to consult with me on your post in order to get it to perform as best it can, then contact me on any of the mediums above (Linkedin, Twitter, Contact form) and we can work on these steps in order to get your post trending and traffic flowing. If you’re on Twitter, do follow me.

I’m more inclined to help you out if you’ve shared my comments either on Linkedin or Twitter. So, please take the time to share this comment by using any of the share widgets below this post.

 

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