Dry Cleaners Marketing Ideas – Grad Suit Hire cleaning

Marketing Dry Cleaners Part Two

This second post makes up the two part post for marketing ideas dry cleaners can use.

Here’s part one: Dry Cleaners Marketing Ideas

This little marketing idea can really help build you some credibility in your area – and if you’ve got a website it won’t cost you anything (assuming you’ve incorporated a lead capture generator… contact me if not) then you can create a blog post or send out a monthly newsletter with the latest tips to help remove those stubborn stains from your garments.

But where this technique really has a kick is if you are able to promote your service whilst at the same time give away some free advice.

Let’s look at graduation parties. That’s right – each year thousands of young men and women have a graduation party where they wear ball gowns and tuxedos, and each year these often hired in clothes get in an awful state.

As a dry cleaners this is an ideal opportunity for you to offer some free advice.

Ring up your local hotels and find out when the next debs or grad is on in that hotel. When you find out this information you can now start to plan your free advice information line.

A couple of days before the main event you send out a flyer door to door to the homes in the neighbourhoods of the schools that are having their debs or grad.

The headline could say something like

“Grad students – Those stains do come out”

On the flyer you mention the most common forms of stains (beer wine etc) and then you go on to tell them what you do to remove the stains without damaging the fabric (soak it in water immediately when the stain is noticed – really impractical to do as they will need to wear it but hey, you’re offering free advice).

Then, at the end make them an offer they can’t refuse:

We’ll remove the stain for you and return it to your suit hire company, all for €30 (local returns only). Discression is assured.

This works on the basis of having an arrangement with the local suit hire company that you have the suit, it will be cleaned and returned the next day or whenever suits you both. Keeping it local helps to strengthen the relationship and trust.

If a deposit is given for the suit then you could give it back to the student and you then claim it back from the tailor. Of coure this is after ensuring the suit is in good order.

Make it easy and efficient for the customer and you’ve got them for life.

This post is not to be taken as advice. These are merely ideas.

Dry Cleaners Marketing Ideas – catchy headlines

Marketing Ideas for Dry Cleaners – Part One

Picking up a coat from my local dry cleaners I was anxious to know did that packet of Cadbury’s Buttons I had left in the pocket melt and destroy my lovely coat? Luckily the dry cleaners had removed it and had them there for me! But – that got me thinking – what weird and wonderful things have dry cleaners found in laundry left in for dry cleaning?

Needless to say this led me on to device a marketing idea that could be implemented into a dry cleaners marketing strategy.

“The 5 unbelievable things found inside nurses uniforms”

This is a catchy headline for a flyer and one that is easily attractive to the reader. Of course there had better be five interesting things but you get the idea with this angle. Add a photo or two for effect and bang – there’s a great story all in itself.

If there’s a large hospital nearby then this story popping through the letterbox might pique a few interests but out in the country where the nearest hospital is 20 miles away it mighn’t have such an impact.

If you do the dry cleaning for small hotels or B&Bs then you could always spin a line or two:

“The two dirtiest curtains we ever did see”

From this article you go on to explain how the dirt came about on the curtains and how you tackled those stubborn stains, and all done in time to be collected that very same day :=)

Putting this in action

Create an A5 brochure and organise the drop of some 2000 flyers to local houses. On that flyer have your main phrase clearly written and then bullet point the sections of that main header.

Remember to sign off with your USP, a call to action and of course your complete contact details and if possible a map to your location.

Is your Business Bleeding Big Profits?

Each day thousands of euro is potentially being leaked by the way in which staff handle inbound calls to your business.
Leaking profits can be the difference between being 50k out of pocket, paying staff wages, electricity bills etc and all it really takes is a little time and thought to block up the leaks and ensure you’re getting maximum results as best as is possible.
Let’s try this scenario:

A customer rings in to ask if you have any rawl plugs in stock – the staff member, who perhaps is having a bad day says “sure – there’s plenty”.
Great – so your customer heads in to pick them up, only to discover there are none left and they’re on back order!
You’ve now got a disgruntled customer who you’ll probably lose business with for the time being.
This has personally happened to me when I was looking for a particular book which had just been released. I was assured immediately on the phone that there were dozens in stock. When I arrived half an hour later there were none.
So one tip you, as a business owner, can employ is to occasionally phone into your business – or better yet get someone else to do it for you.
Before calling it’s best to set the scene.

This is how it’s done:
Find a product on your shelf that is over €100 and there’s only one left, or make it so there’s one left.
Next work out who is going to be on the phones when you are ringing – if there is going to be one or two manning the phones then make sure when you call you get their name which will aid you with your follow-up later on.

Ok – so let’s walk through this:
You (or someone you are working with) phones into the business.
“Hi, I’m looking for a pump for a fishpond that can handle 7000 litres per hour. I was in last week and noticed you had some for €499. Are there any left in stock”

Sales rep: “Yes, we have several in stock.”
You “Well, I need two of them and will pick them up today – are they definitely there?”
Sales rep” Yep, I saw them there earlier I know that there are some left”
You “great I will pick them up in an hour. What’s your name?”

Etc.

So if the sales rep doesn’t go to investigate this to ensure there are two left, then this customer is going to be furious after coming all the way in to pick them up. Let’s be realistic, the chances of someone coming in to buy two pumps before you go in is very unlikely. Besides, you know there is only one left as you removed the rest of them out the back.

These types of scenarios go on each and every day. It takes very little time to walk over and check the shelves to ensure the customer can make the purchase. Plug up those leaks!
Now you know that perhaps some training is needed to ensure that your staff does check that products are available.
You could trial cordless phones for a month. This way when a customer phones in the sales rep can “walk and talk” the customer over to the shelf, confirm they are in stock, ask them would they like it put aside, and then have the opportunity to say something like “we also have some pond cleaner liquid here too. Will you need some of that also?”

Remember without customers you won’t be in business. There’s no point in having them come in the door if they can’t buy anything from you!

How To Increase and Improve Your Opt-in Rate for Your Email List

Last month I received an email from a concerened internet marketer in Aberdeen about the huge number of “unconfirmed” email opt-ins he had on his list and wanted to know what I do to help increase this number.

List of SEO Friendly Directories to submit your site to with PageRank

Following on from LeoFogarty‘s excellent blogpost listing 700 SEO Friendly directories you can add your site to, I thought I would post my list too, including the site’s page rank.

High PageRank Forums

Ok I’ve been meaning to put this up for some time and now I’ve come into a bit of free time I thought I’d share with you a list of some forums based on Internet Marketing with varying page rank.

Many of you are probably aware of the benefits of having a link from a High PR site back to yours is, and if you don’t well in a nutshell it helps add weight to your site’s overall PR value when links from other relevant websites, blogs and forums also link with your portal.

So here’s a list of links to forums related to or have association with “internet marketing” AND have a minimum of PageRank 4.

URL Page Rank
http://www.forumforwebmasters.com/ 6
http://www.uinternet.com/ 5
http://forums.exabytes.com/ 5
http://www.htmlcodetutorial.com/help/forum35.html 5
http://www.a1businessforums.co.uk/ 4
http://www.ihelpyou.com/forums/ 4
http://datacentertalk.com/ 4
http://forum.triphp.com/ 4
http://www.artpapa.com/forums/ 4
http://forum.indianabusinessbuilder.net/index.php 4
http://forum.triphp.com/web-hosting-forum/ 4

If you’re interested in having your own custom PR report mad for your niche, at an affordable rate, contact me through the Hire Me  image on the right.

1 Way To Boost Your Email Marketing Capabilities

I am a firm believer in “The money is in the list”, having marketed to some 21k+ subscribers on my various lists.

But there is a simple way to boost your chances of advertising related products to people already on your lists.

It’s simple; you get them to sign up to more of your email lists!

How?

You make it simple for them at the very start when you obtain their email address initially.

Take a look at the image below:

How I capture lots of email addresses

How I capture lots of email addresses

What I am doing here is asking the subscriber for their first name, email address and country. That will sign them up to the main newsletter. But notice I am also offering them a chance to sign up to other newsletters too:

A speed reading course, a body language course and also a personal development course.

If they only check one extra box, that’s two lists they are on. 9 times out of ten the subscriber will opt into all three optional newsletters, thus boosting my chances of offering them a product they may very well be interested in.

In my opinion having related products and services to your main newsletter is how you can get them to sign up. Asking them to opt in to a Dog grooming newsletter probably won’t work as it’s unrelated.

How to Find a Domain Name that is Good AND Available

Ok I while back I created a Camtasia video that shows you how to find keyword related domain names using freely available tools on the web.

3 Ways To Increase Your Affiliate Commissions Overnight

The ideal world of affiliate marketing does not require having your own website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

The Ultimate Marketing Seminar – Really?

So I’ve enrolled myself on Chris Howard’s Ultimate Marketing Seminar which is to take place next Wednesday, Thursday and Friday (2 – 5 September 2009) in Ballsbridge.

I attended an event organised by Chris Howard before whilst in Sydney. It was one of these “Wealth Creation” type of events, and to be honest didn’t really take to the whole thing and didn’t attend the next day.
So a marketing event rolls around here in Dublin and again Chris Howard is involved… Perhaps I should stick it out for more than the one day – after all it is the Ultimate Marketing Seminar and with a name like that I should expect to pick up a trick or two 🙂

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