Marketing Ideas for Dry Cleaners – Part One

Picking up a coat from my local dry cleaners I was anxious to know did that packet of Cadbury’s Buttons I had left in the pocket melt and destroy my lovely coat? Luckily the dry cleaners had removed it and had them there for me! But – that got me thinking – what weird and wonderful things have dry cleaners found in laundry left in for dry cleaning?

Needless to say this led me on to device a marketing idea that could be implemented into a dry cleaners marketing strategy.

“The 5 unbelievable things found inside nurses uniforms”

This is a catchy headline for a flyer and one that is easily attractive to the reader. Of course there had better be five interesting things but you get the idea with this angle. Add a photo or two for effect and bang – there’s a great story all in itself.

If there’s a large hospital nearby then this story popping through the letterbox might pique a few interests but out in the country where the nearest hospital is 20 miles away it mighn’t have such an impact.

If you do the dry cleaning for small hotels or B&Bs then you could always spin a line or two:

“The two dirtiest curtains we ever did see”

From this article you go on to explain how the dirt came about on the curtains and how you tackled those stubborn stains, and all done in time to be collected that very same day :=)

Putting this in action

Create an A5 brochure and organise the drop of some 2000 flyers to local houses. On that flyer have your main phrase clearly written and then bullet point the sections of that main header.

Remember to sign off with your USP, a call to action and of course your complete contact details and if possible a map to your location.