Do popup subscriber boxes work?

I set myself the task of findout out whether or not implementing a popup subscriber box on my site would in fact increase the number of people opting into a particular newsletter.

popup stats

I implemented the popup feature just over a week ago onto Memorymentor.com

As you can see from the graph above, there’s a noted increase in optins over the last week and a half. Coupling this with the average number of visitors staying the same throughout this period, I can confidently say that popup optin boxes do increase subscription rates.

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