Twitter

How to Trend On Linkedin – 7 Steps to Trending on Linkedin

Owner: Seafarer

Over the past two weeks I have created three blog posts: how to find business leads on Twitter, 3 Uses of QR codes you probably never thought of and How to find business leads on Twitter by location.

Each of these posts ended up trending on Linkedin and I believe my 7 steps to trending will work most of the time. But what exactly does trending mean?

Essentially the more people that view your post through the use of the special link Linkedin create, the more chance you have of it ending up in the “News Today” section of linkedin. In particular though, it normally ends up trending in a particular area of the news section, typically defined by the industries the people who look at your post are in.

 

In my instance a lot of my contacts would be in the advertising and marketing industry and I would expect to end up trending in that news section. if you’re in an industry tailored specifically to Management Consultancy and most of your contacts and groups are in that industry, then you’ll likely trend in there.

Image depicts one of my blog posts trending on linkedin

Post trending on Linkedin

 

In the image above you can see the “Trending in Marketing and Advertising” text. This tells me that, well, my post is trending. So, what are the benefits of trending blog posts from Linkedin members?

Here are some of the noticable benefits I received once my blog posts started Trending:

1. Huge increase in traffic to my website (obviously, as that’s where the post was situated).

Three spikes in traffic and more traffic throughout the next week.

As you can see post 1 brought me in over 1000 new visitors to my site – probably 1000% increase in what I’d normally receive in a day.

2. Comments and interactions from people. Some commented on the blog posts themeselces, some commented inside Linkedin by sending me a message, some contacted and connected with me via Twitter and noticeably more connected and commented with me through the Linkedin Groups which is what I will be discussing shortly.

3. Increase in my newsletter optin.

4. Increase in number of Twitter Followers

5. Increase in signups to my webinar (strategic movement on my part).

6. Lots of retweets of my posts.

7. Lots of shares of my posts on Linkedin.

*I’m sure there are other benefits but these were the main “noticeable” ones for me.

So, next I’ll discuss the Steps I took to get my posts trending on Linkedin.

 

The 7 Steps To Trending

1. Formulate a useful post that you wish to share with the Linkedin Community. This is important because if it’s not useful it simply will not be shared.

2. A catchy but informative subject line is very important. This is what will get people to CLICK on your link. Without these clicks your post will stand little to no chance of trending.

3. Selecting a suitable “good looking” image is vital. If your post Trends, Linkedin will automatically take an image from your post and use it in their thumbnail for your blog post. So, it’s got to be a catchy one. Also, it appears that Linkedin will use the FIRST image to appear within your blog post – so pick wisely and carefully.

4. Be a member of suitably related groups. This is probably the most imporant aspect of this technique. You need to be a member of groups that are interested in reading your posts. The more members that are in your group the more chance you have of getting their attention and having them read your post. Getting into groups isn’t a big thing, but getting into the right groups is. You will need to spend a bit of time researching groups and target groups around your particular post. If you’re providing news related to Real Estate prices in Arizona and you’re sharing this post having joined a group about Car Kit Enthusiasts in Edinburgh then your not targetting your audience. I could write a whole lot more on selecting the correct blog post but I’ll leave you with the starting point of what to do. And, to summarise this step 4 again – look for related groups to your post topic. Ensure they have an active group too, by looking for their activity level when searching for groups. Join Open groups and closed groups. With closed groups you can send a request to join up to 10 groups at any one time, so be aware. Also, you can not be a member of any more than 50 groups.

5. Now we move into the “fun” part of the post and that is sharing the content. I have a Linkedin Share widget on my blog post so whenever I post I share it from within that widget which will share it on my Linkedin Status Updare. However, it will also give me the option to share it with my GROUPS. This is vitally important as I want to share this post with as many groups as possible, all at the same time. So, having a Social plugin allows me to do this. I won’t recommend one specifically to you however there are many out there that will do the same job. Before I forget, ensure to check the Twitter share icon too… (ensure you have set up your Twitter profile with your Linkedin account).

6. Once shared from your blog go back into your Linkedin account and then “Like” the post you just shared. Also, it’s time now to go visit each of the groups you posted to and “Like” your comment in there too. This will help further draw the eye to your post whilst group members are browsing the discussion board.

7. Once every couple of hours go and re-share your post from within your Status Update. It’s best though to check your Recent Activity Stream shortly after posting to spot for the Trending post as you won’t actually receive any notification.

 

These are the main seven steps I take to ensure my post gets Trending on Linkedin, or to at least help it as best I can with Trending. I can’t provide a specific time of the day to post to Linkedin as the three I did were posted morning, afternoon and evening and well we are working with a World Wide Audience. I must stress the importance of targetted groups, sharing on Twitter and answering the questions within groups.

 

If you have done these 7 steps correctly you can hopefully sit back and enjoy an influx of traffic to your website, which you can then monetise how you wish.

One of my posts trending on Linkedin highlighted in red

 

Need some help?

If you require some help in getting your message read, or wish to consult with me on your post in order to get it to perform as best it can, then contact me on any of the mediums above (Linkedin, Twitter, Contact form) and we can work on these steps in order to get your post trending and traffic flowing. If you’re on Twitter, do follow me.

I’m more inclined to help you out if you’ve shared my comments either on Linkedin or Twitter. So, please take the time to share this comment by using any of the share widgets below this post.

 

Sign up to my newsletter on the right hand side to be notified of all future posts

 

 

 

 

How to Find Business Leads on Twitter By Location

Due to the popularity of this post I will run a webinar on this technique. Register here (no cost)

 

Last Friday I created a blog post on how to find business leads on Twitter through the use of Hootsuite. What I didn’t cover though was the ability to search for these leads based specifically by location. So, in today’s blog post I’ll explain how to find these leads on Twitter by location only.

Image: Promoblog

Just to recap, I will be using Hootsuite for this method, however, you can just as easily use the “near” input box within the advanced search of Twitter. But for this post I’ll use Hootsuite.

Ok, first things first. Why are we looking for leads by location? Welll, simply put, if you were to service these leads it may be of benefit to do so from an area you cover. Some tweets will come in from another continent so tweaking this so they come from your local town/neighbourhood is a better use of your Twitter prospecting time.

Let’s get started.

You’ll need 2 things. 1) geo-coordinates for the area you want to get the tweets from and 2) a radius to work with (I use 25km and works well).

 

I’m going to be using Hootsuite for this demo but you can use any platform you wish that allows for geotargetting tweets.

Geo-Coordinates

I use Google Maps to get these coordinates. They  are very easy to obtain, too.

Steps to get your geo-coordinates:

1. Go to Google Maps

2. Enter the location you want to get the targetted tweets from

3. Right Click on the map where your location is Pinned to.

This image depicts step 3 – right clicking on the map where the pin is located. What you need to do here is click “What’s here?”

This will put your geo-coordinates in the search bar of Google Maps. In this example the geo-coordinates for my chosen location are: 53.344275,-6.267321

Having obtained your geo-coordinates we’ve accomplished all of “hard bits” in getting our location.

Next, we log into Hootsuite and continue on with building our lead engine.

 

Setting it all up

This part is a doddle. We will use our obtained coordinates to search for leads within a 25km radius. It’s very easy to do so follow along with the steps below and you’ll be pulling in leads in no time.

Click on Add Stream up near the top left. After, you should see a box similar to the one in the image here. Note the arrow pointing to “Search”. Click that. Enter your search terms here, in quotes. To get you started I recommend trying “anyone recommend”

Note:

If you are after leads from your current location then you can press that compass symbol to the right (as depicted in the image with the second yellow arrow pointing to it). This will look for your coordinates.

 

 

If you don’t want to use your current location then this is the final step you’ll need to make: go grab your coordinates you got back in Google Maps. Simply add that now to this search phrase:

“anyone recommend” geocode:53.34410399999999,-6.267493,25km

All you need to do here is edit out the coordinates and replace them with your own set of coordinates. If you want to narrow the search radius then change the 25km to somthing like 15km.

Now press Create Stream and Hootsuite will bring back all the latest tweets that contain “anyone recommend” and located near to your chosen coordinates!

If you enjoyed this article, please retweet it and share it with your colleagues.

 

Due to the popularity of this post I will run a webinar on this technique. Register here (no cost)

 

 

More “out of the box” lead gen ideas: Finding Leads on Twitter

 

How to Use Twitter to Find Business

Due to the popularity of this post I will run a webinar on this technique. Register here (no cost)

 

I’ve talked about this method at length, heck I even spoke about it at the Warrior Gathering in London. I’ve even explained it on training courses. However I’m still not seeing people using it!

Here’s a screenshot of one of my streams from within Hootsuite.

What you will notice on the top of that image, in the green bar, are the words “anyone recommend” geocoo

What you see there is a summary of what I have included in my stream search parameters. It’s very easy to set up and that link above teaches you all about streams. This post isn’t to educate you on streams, it’s to teach you a technique to help you find business opportunities on Twitter.

So, just how do we go about using Twitter to find business opportunities?

Let’s take an example from this screenshot. Notice the tweet from @PhotographyCamp – they ask “Can anyone recommend a bouncy castle provider for Blessington area?”

Because my search included “anyone recommend” and my location is set for a specific coordinate and @PhotographyCamp is in or near these coordinates then it returned their tweet to my stream.

Now, if I were a bouncy castle provider I would have set up these alerts in my Hootsuite platform (or have someone do all this for me). So when that tweet came in I would see it in my stream and could reply accordingly.

It is important that you act on these tweets quickly. I’ve found that someone who asks for a recommendation on Twitter will often also turn to a Google search to seek out their requirement. So, set up those searches and monitor them daily. You don’t want to let leads slip you by.

Do you need to use Hootsuite?

Of course not. There are plenty other platforms out there that will do similar functions for you. Hootsuite has grown on me and I like the features they have available from within the platform. A big plus is that it is also web based meaning I can jump from machine to machine to VPS etc. Their iPad app is ok too.

Connect with me on Twitter.

More “Out of the box” ideas: 3 Uses of QR Codes you probably never thought of

Due to the popularity of this post I will run a webinar on this technique. Register here (no cost)

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