Marketing Ideas

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How to Find Businesses on Twitter By Location

The graph below shows an upturn in the number of searches Twitter gets from Google in Ireland.

Twitter search over time

As you can see Twitter is on the rise.

And so too are the number of people looking for businesses on Twitter.

I often use Twitter to help get in contact with businesses –  if I have a problem with a product I will simply tweet the company and they typically respond within minutes.

But what about when you are looking for prospects or clients? How easy is it to find a restaurant in your area?

Well it’s not really that easy to do. If you were to use the advanced twitter search you could enter a keyword and a location and pull up a series of results based on that criteria, but what if you did this search:

Restaurant in Dublin

This will return all tweets with the words Restaurant in them. I want to FIND businesses that are restaurants, not people tweeting looking for or talking about restaurants.

So how do we find businesses on Twitter based on their bio and location? It’s simple – we turn to Google (surprise surprise).

Google indexes Twitter accounts and includes the Twitter profile data. This data includes a bit called the Bio. See image below:

bio of restaurant

Notice in Bio you can see the word Restaurant. Also notice in Location you can see Dublin.

So I want to use Google to return to me Twitter accounts with Restaurant and Dublin in the profile. Simple

The concept is simple but the search syntax is not so. In a bid to make this easy I’ll paste the query I use into this blog post, but please note that if you do these searches rapidly Google will trigger a “Sorry… this looks like an automated query” page. No problem, just enter the captcha and you’re good to go.

The query:

(intitle:”restaurant * on twitter” OR intext:”bio * restaurant”) intext:”location * Dublin”

Simply paste the above query into Google and it will return for you your desired results.

Let me Google that for you!

Or for those who don’t like my wit:

So that’s how you can find businesses on Twitter by location.

I have an Excel spreadsheet I use which incorporates this search query in beautifully. The video below demonstrates how to use this spreadsheet.

If you’re interested in a copy of the spreadsheet its yours for €5

Dry Cleaners Marketing Ideas – Grad Suit Hire cleaning

Marketing Dry Cleaners Part Two

This second post makes up the two part post for marketing ideas dry cleaners can use.

Here’s part one: Dry Cleaners Marketing Ideas

This little marketing idea can really help build you some credibility in your area – and if you’ve got a website it won’t cost you anything (assuming you’ve incorporated a lead capture generator… contact me if not) then you can create a blog post or send out a monthly newsletter with the latest tips to help remove those stubborn stains from your garments.

But where this technique really has a kick is if you are able to promote your service whilst at the same time give away some free advice.

Let’s look at graduation parties. That’s right – each year thousands of young men and women have a graduation party where they wear ball gowns and tuxedos, and each year these often hired in clothes get in an awful state.

As a dry cleaners this is an ideal opportunity for you to offer some free advice.

Ring up your local hotels and find out when the next debs or grad is on in that hotel. When you find out this information you can now start to plan your free advice information line.

A couple of days before the main event you send out a flyer door to door to the homes in the neighbourhoods of the schools that are having their debs or grad.

The headline could say something like

“Grad students – Those stains do come out”

On the flyer you mention the most common forms of stains (beer wine etc) and then you go on to tell them what you do to remove the stains without damaging the fabric (soak it in water immediately when the stain is noticed – really impractical to do as they will need to wear it but hey, you’re offering free advice).

Then, at the end make them an offer they can’t refuse:

We’ll remove the stain for you and return it to your suit hire company, all for €30 (local returns only). Discression is assured.

This works on the basis of having an arrangement with the local suit hire company that you have the suit, it will be cleaned and returned the next day or whenever suits you both. Keeping it local helps to strengthen the relationship and trust.

If a deposit is given for the suit then you could give it back to the student and you then claim it back from the tailor. Of coure this is after ensuring the suit is in good order.

Make it easy and efficient for the customer and you’ve got them for life.

This post is not to be taken as advice. These are merely ideas.

Dry Cleaners Marketing Ideas – catchy headlines

Marketing Ideas for Dry Cleaners – Part One

Picking up a coat from my local dry cleaners I was anxious to know did that packet of Cadbury’s Buttons I had left in the pocket melt and destroy my lovely coat? Luckily the dry cleaners had removed it and had them there for me! But – that got me thinking – what weird and wonderful things have dry cleaners found in laundry left in for dry cleaning?

Needless to say this led me on to device a marketing idea that could be implemented into a dry cleaners marketing strategy.

“The 5 unbelievable things found inside nurses uniforms”

This is a catchy headline for a flyer and one that is easily attractive to the reader. Of course there had better be five interesting things but you get the idea with this angle. Add a photo or two for effect and bang – there’s a great story all in itself.

If there’s a large hospital nearby then this story popping through the letterbox might pique a few interests but out in the country where the nearest hospital is 20 miles away it mighn’t have such an impact.

If you do the dry cleaning for small hotels or B&Bs then you could always spin a line or two:

“The two dirtiest curtains we ever did see”

From this article you go on to explain how the dirt came about on the curtains and how you tackled those stubborn stains, and all done in time to be collected that very same day :=)

Putting this in action

Create an A5 brochure and organise the drop of some 2000 flyers to local houses. On that flyer have your main phrase clearly written and then bullet point the sections of that main header.

Remember to sign off with your USP, a call to action and of course your complete contact details and if possible a map to your location.

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