Linkedin tips

Finding Job Candidates on Linkedin

A Recruiter’s Guide to Using Linkedin’s Search

Disclaimer: This guide is for educational purposes only. I take no responsibilty for any consequences that may arise from using this guide.

Please note, these same principles you are about to learn can be applied OUTSIDE of the recruitment industry. I merely used recruitment to serve as an example.

About The Technique

Imagine waking in the morning to find you’ve had a score of potential candidates view your linkedin profile. How easy would it be to now contact them?

“I see you viewed my profile on Linkedin. I also noticed that you’re an architect. I have several architect roles available at the moment. Are you interested in moving around?”

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Look at the image above. Looks like a great way to make a warm introduction, doesn’t it? All those lovely “Connect” buttons in order to send an invitation to connect. Note, that screenshot above was taken from my personal account. There’s still thirty more below that, for today!

So, how about logging in and seeing numbers like this:

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It’s easy to do and I’m going to show you exactly how to do this over the next few steps. Read on to find out how.

Steps to Gaining Profile Views

In a nutshell, you view peoples profiles, who in turn view yours. Look at enough profiles and more interested parties will look at yours. It’s really that simple.

Step 1

Log into your Linkedin Account and Click on the Advanced Search option in the top right of your account home page.

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Notice the orange arrow in the picture above – that’s where you need to click.

Step 2

Next you want to set up your search parameters. If you’re looking for a C Sharp Developer then you’ll want to ensure you set up your search like so:

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Notice how I have the search in “quotes”. This is because I am looking specifically for a c sharp developer. Having the search without quotes may also return results based on things like c sharp, web developer, etc. I specifically want a “C Sharp Developer”.

Ok, so that’s the keyword sorted. Next is the location. Set where you want to look for your desired candidate. Setting a country spefifically will reduce the number of results, however, should you wish to get results from anywhere in the world then set the Location: to Anywhere

Step 3

In this step you need to decide if you want results from people you may already be connected with or not, or people 2 or 3 times out from your network.

Tip: Setting connections to 1st level will result in far fewer results than 2nd or 3rd level connections.

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For a broad set of profiles it’s recommended to select “All Linkedin Members”.
Please note though the number of results you can view at any one time will be limited to your Linkedin Account type. The free Linkedin account will limit you to 100 results. If you find this too limiting then the correct way to maximise these 100 results is to then filter the Relationship connections in order to maximise your profile viewing capabilities.

Step 4

So you’ve set up your search parameters and your relationship levels. The next thing to do is click on Search.

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There are 21 profiles that meet my search criteria.

Step 5

So now we have a list of 21 potential candidates for the “C Sharp Developer” role you have on your books. All you now need to do is view each one of these profiles individually.

tip: press CTRL + their profile name and it will open their profile in a new tab

What happens next? Well, these candidates will either receive an email from Linkedin (once a week) telling them that some people have been viewing their profile. The other option is that they will log into their Linkedin account and see that their profile has been viewed X number of times over the last few days. Inside those views is your profile view.
If the candidate is interested to know more about you and who you are they will click through to look at your profile.

Step 6

They’ve viewed your Linkedin profile, what next? Well isnt this the hardest part of your job – finding the right candidate to fill your available roles? Now you have them viewing your profile! In this instance it could be taken as a warm lead that they are interested to know more about you, as a recruiter and potentially what roles you may have in mind for them.

Reach out. Make an introduction to them. Let them know you’re aware they viewed your profile and that you may have something to offer them.

Step 7

Many profiles will hold the candidates contact information on it, whether their personal blog or email. You can also request more information from them on their profile as you can see from the image below. Also, it’s a great way to show them you’re interested to know more about them.

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But what if you don’t want to contact them that way? Well, there is another great technique you can use in order to get connected with them after they’ve viewed your profile.
Investigate what groups they are members of. View further down on their profile and you will see a list of the groups they are members of:

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The next thing would be then to go and join one of these groups. Then whilst you’re a member of that group you can search specifically for this candidate and send them a message directly. To do this click on Join. You’ll either be accepted straight away or a the group owner has to approve you. Either way when you’re in you will see a “Members” tab at the top:

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In there you can now search for your candidate:

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There’s our candidate right there in the group. Now, the key thing here is that you CAN contact this person as you’re in the same group. Here’s how:

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When you mouse over their profile you will see an option to “Send message” so now you can make your introduction there.

Recap of the System

Search for candidates for your relevant positions. View their profiles. Wait to see if they then view your profile in return. If they do then make your introduction – view their profile again to find their contact details. If they’re not on their profile try looking at what groups they are in and becoming a member in order to send them a message.

Making Life Easier: Profile Pinger

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This software will search profiles for you and view them for you automatically!

To get the software all you need to do is visit this page and follow the instructions!

Using Video to Improve Customer Engagement

Two weeks ago I ran an experiment to gauge how well a hand drawn video would work with a blanket set of viewers. The list of people viewing the video was broad (untargetted), as expected, but what wasnt expected was the large uptake in the number of offers for my video. I had expected the video to bring in a certain industry i.e.e Marketers and web designers, but what I didnt expect was a large number of the requests came from business owners from all types of consultancy roles!

For me though, the true way to gauge the impact of that video was to actually incorporate an offer in it. The offer was presented to viewers midway through the video and out of the 90 or so viewers of the video I received over 30 signups to the email address requesting a custom made hand drawn video.

Here’s the video again:

Arguably I have nothing to compare this specific video to in order to compare like for like, but what I do have are many other videos with offers in them. No other views per signup videos I have done in the past have ever matched these sort of conversion rates experienced with the hand drawn style. So, for me I’m sold.

If you want your own custom video simply follow the video instructions above.

How to Trend On Linkedin – 7 Steps to Trending on Linkedin

Owner: Seafarer

Over the past two weeks I have created three blog posts: how to find business leads on Twitter, 3 Uses of QR codes you probably never thought of and How to find business leads on Twitter by location.

Each of these posts ended up trending on Linkedin and I believe my 7 steps to trending will work most of the time. But what exactly does trending mean?

Essentially the more people that view your post through the use of the special link Linkedin create, the more chance you have of it ending up in the “News Today” section of linkedin. In particular though, it normally ends up trending in a particular area of the news section, typically defined by the industries the people who look at your post are in.

 

In my instance a lot of my contacts would be in the advertising and marketing industry and I would expect to end up trending in that news section. if you’re in an industry tailored specifically to Management Consultancy and most of your contacts and groups are in that industry, then you’ll likely trend in there.

Image depicts one of my blog posts trending on linkedin

Post trending on Linkedin

 

In the image above you can see the “Trending in Marketing and Advertising” text. This tells me that, well, my post is trending. So, what are the benefits of trending blog posts from Linkedin members?

Here are some of the noticable benefits I received once my blog posts started Trending:

1. Huge increase in traffic to my website (obviously, as that’s where the post was situated).

Three spikes in traffic and more traffic throughout the next week.

As you can see post 1 brought me in over 1000 new visitors to my site – probably 1000% increase in what I’d normally receive in a day.

2. Comments and interactions from people. Some commented on the blog posts themeselces, some commented inside Linkedin by sending me a message, some contacted and connected with me via Twitter and noticeably more connected and commented with me through the Linkedin Groups which is what I will be discussing shortly.

3. Increase in my newsletter optin.

4. Increase in number of Twitter Followers

5. Increase in signups to my webinar (strategic movement on my part).

6. Lots of retweets of my posts.

7. Lots of shares of my posts on Linkedin.

*I’m sure there are other benefits but these were the main “noticeable” ones for me.

So, next I’ll discuss the Steps I took to get my posts trending on Linkedin.

 

The 7 Steps To Trending

1. Formulate a useful post that you wish to share with the Linkedin Community. This is important because if it’s not useful it simply will not be shared.

2. A catchy but informative subject line is very important. This is what will get people to CLICK on your link. Without these clicks your post will stand little to no chance of trending.

3. Selecting a suitable “good looking” image is vital. If your post Trends, Linkedin will automatically take an image from your post and use it in their thumbnail for your blog post. So, it’s got to be a catchy one. Also, it appears that Linkedin will use the FIRST image to appear within your blog post – so pick wisely and carefully.

4. Be a member of suitably related groups. This is probably the most imporant aspect of this technique. You need to be a member of groups that are interested in reading your posts. The more members that are in your group the more chance you have of getting their attention and having them read your post. Getting into groups isn’t a big thing, but getting into the right groups is. You will need to spend a bit of time researching groups and target groups around your particular post. If you’re providing news related to Real Estate prices in Arizona and you’re sharing this post having joined a group about Car Kit Enthusiasts in Edinburgh then your not targetting your audience. I could write a whole lot more on selecting the correct blog post but I’ll leave you with the starting point of what to do. And, to summarise this step 4 again – look for related groups to your post topic. Ensure they have an active group too, by looking for their activity level when searching for groups. Join Open groups and closed groups. With closed groups you can send a request to join up to 10 groups at any one time, so be aware. Also, you can not be a member of any more than 50 groups.

5. Now we move into the “fun” part of the post and that is sharing the content. I have a Linkedin Share widget on my blog post so whenever I post I share it from within that widget which will share it on my Linkedin Status Updare. However, it will also give me the option to share it with my GROUPS. This is vitally important as I want to share this post with as many groups as possible, all at the same time. So, having a Social plugin allows me to do this. I won’t recommend one specifically to you however there are many out there that will do the same job. Before I forget, ensure to check the Twitter share icon too… (ensure you have set up your Twitter profile with your Linkedin account).

6. Once shared from your blog go back into your Linkedin account and then “Like” the post you just shared. Also, it’s time now to go visit each of the groups you posted to and “Like” your comment in there too. This will help further draw the eye to your post whilst group members are browsing the discussion board.

7. Once every couple of hours go and re-share your post from within your Status Update. It’s best though to check your Recent Activity Stream shortly after posting to spot for the Trending post as you won’t actually receive any notification.

 

These are the main seven steps I take to ensure my post gets Trending on Linkedin, or to at least help it as best I can with Trending. I can’t provide a specific time of the day to post to Linkedin as the three I did were posted morning, afternoon and evening and well we are working with a World Wide Audience. I must stress the importance of targetted groups, sharing on Twitter and answering the questions within groups.

 

If you have done these 7 steps correctly you can hopefully sit back and enjoy an influx of traffic to your website, which you can then monetise how you wish.

One of my posts trending on Linkedin highlighted in red

 

Need some help?

If you require some help in getting your message read, or wish to consult with me on your post in order to get it to perform as best it can, then contact me on any of the mediums above (Linkedin, Twitter, Contact form) and we can work on these steps in order to get your post trending and traffic flowing. If you’re on Twitter, do follow me.

I’m more inclined to help you out if you’ve shared my comments either on Linkedin or Twitter. So, please take the time to share this comment by using any of the share widgets below this post.

 

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