General

Using Video to Improve Customer Engagement

Two weeks ago I ran an experiment to gauge how well a hand drawn video would work with a blanket set of viewers. The list of people viewing the video was broad (untargetted), as expected, but what wasnt expected was the large uptake in the number of offers for my video. I had expected the video to bring in a certain industry i.e.e Marketers and web designers, but what I didnt expect was a large number of the requests came from business owners from all types of consultancy roles!

For me though, the true way to gauge the impact of that video was to actually incorporate an offer in it. The offer was presented to viewers midway through the video and out of the 90 or so viewers of the video I received over 30 signups to the email address requesting a custom made hand drawn video.

Here’s the video again:

Arguably I have nothing to compare this specific video to in order to compare like for like, but what I do have are many other videos with offers in them. No other views per signup videos I have done in the past have ever matched these sort of conversion rates experienced with the hand drawn style. So, for me I’m sold.

If you want your own custom video simply follow the video instructions above.

Attending Events – Worth the time and effort

Do you attend events in your industry? You know, industry specific events? I used to see these events as a time to “unwind” and get a few days off of work πŸ™‚

It’s only when you’re working for yourself and serving your clients that you can fully appreciate the value you can gain from attending events and seminars that are industry specific.

I recently attended a two day seminar in London aimed at online marketers. Now, a lot of my work would stem from/is born out of working in the online marketing arena and then I adapt these core skills to suit the marketing needs of a local business, whether it be for online or offline.

Kevin O'Connor speaking

That’s me onstage sitting under the blue arrow. In that scene I’m talking about how I used Twitter to find an “angry” customer of a service provided by a particular company. There appeared to be no reply from said company so I dropped them a line giving them a “heads up”. This email led onto a conversation and subsequent meeting.

I have since received a dozen emails from people who attended that weekend event thanking me for sharing the method but also that some of these have gained some traction with the method! Good for you.

I know of at least a half dozen times during that weekend that I gathered some really useful marketing ideas for my business. Even though the event ticket price may run into the several hundreds of dollars to attend, the value you get from it and the people you meet and connect with will be worth thousands of times more than the cost of entry.

So, if you get the chance to attend these industry specific events, do so!

Facebook Lead Generation Software

Facebook Prospecting

FB prospecting has been made so much easier thanks to FB Last Posted. This software allows me to gather email addresses and phone numbers of businesses on Facebook, as well as the date the business last updated their FB page. It also gathers the page’s number of Likes and Checkins. This is all useful information to know, particularly the date of the last posted message.

Why so?

If a business hasn’t updated their page in a long time it suggests they have an unclear Social Media Strategy but also are unfamiliar with the value they can get from their Facebook page should it be managed correctly.

What this software does:

1. Gets the last posted date

2. Gets the page’s email address

3. Gets the number of Likes on the page

4. Gets the total number of checkins

5. Grabs the website address

 

Software tools that can do what FB Last Posted does can run into the several hundreds of dollars.

The video below demonstrates the software in action.

 

Click here for a screenshot of the sample results

 

To get your 3 day free trial fill in this licence form for instant access.

 

My Top 20 iPad apps I use and why

I was going through my iPad this morning and started to ponder on how much I rely on apps. So, I have put together my top 20 apps and why I use them.

Let’s kick it off.

1. Facebook app (free)
Reason: To update mine and clients Facebook pages.

2. Panorama 360
Reason: TO create 360 photos of locations I am at (often client sites) in order to upload to FB or embed on a webpage.

3. ScanLife (free)
Reason: to scan QR codes and show clients how they work

4. Dropbox (free)
Reason: Access to files etc

5. Twitter (free)
Reason: Update/monitor twtter feed etc for me and clients

6. Roboform
Reason: Easily log into password protected sites on my iPad

7. YouSpin
Reason: Take an inverted 360 photo around a product

8. Mindjet (free)
Reason: for creating and updating mindmaps

9. TimeTrackHD
Reason: Keeping tabs on phone call durations and such

10. Teamviewer
Reason: Remotely Connect to machines

11. Gotomeeting (free)
Reason: Watch in on webinars on the iPad

12. Skitch (free)
Reason: Editing photos very quickly and easily

13. Garageband
Reason: Started to make my own intro music to videos (no royalties to pay)

14. GetResponse (subscription required)
Reason: To send out newsletters on demand

15. DomainTools (free)
Reason: To check on availability of domains

16. Animoto (subscription required)
Reason: To make videos of a premises on the fly (very cool to then be able to show prospect)

17. iWatermark
Reason: To add a QR code to any images I take, or add any type of Watermark I need.

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18. LinkedIn

Reason: Updating statuses and searching for business owners names.

19. Foursquare

Reason: To “checkin” but to also demonstrate to a client the way other related businesses in their area are using it.

20. CardMunch (USA iTunes store)

Photograph a business card and it gets added to your Linkedin profile – very nifty.

iPad blog post

So here I am with my first post to my marketing blog directly from the iPad. Despite a small problem with the native iOS WordPress app uploading images, it now seems to be working fine. If you’re wondering what problems I was having it was that images weren’t uploading from the iPad staying stuck at 0%. So I deleted the self hosted WordPress settings and re-added them again. Seems to have done the trick.

So back to the blog post. It’s easy to update the blog, seems to have all the bells and whistles I could need with the wysiwyg editor and even geotagging where the post was written, if needed.

Daisy gives her gawk of approval

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Mobile Website Creation

Mobile websites are becoming ever more popular. With the increase in Smart Phone internet use and the drive to know what’s going on around you, mobile sites are helping serve up better looking sites with even better information on them.

We have all been there – viewing a mobile site on our Smart Phones, only having to pinch and zoom to navigate our way around a website. If it were tailored specifically for mobile devices we would have a far better user experience.

That’s where Mobile website creation comes into it. My assistants make hundreds of mobile sites each and every month, ranging from Architects to Yaght clubs and everything in between. Although we are still waiting for a Zoo to make a request πŸ™‚

Setting up mobile sites couldn’t be easier. Making mockups to show prospective clients can literally take you minutes to make. My assistants make them all the time and there’s nothing more professional than showing a client what their site could look like as a mobile site. It’s tailored to them specifically, not a generic mockup tailored to no one.

The video below will take you few some of the finer points of the platform. This is currently only available to Irish web and graphic design companies ONLY. Please do not request a demo account if you are not in the web design business.

 

 

As a web design agency you will get access to your own platform under your own sub domain account allowing you full control on making these mobile sites to demo to your clients. If you’re serious about your web design business and helping your clients grow their business, then you need to consider mobile websites.

Use the contact page above to get in touch and we will set you up with your demo account.

Facebook email invite

Ok I’m seeing some very crazy things out there – people foaming at the mouth for a Facebook email invite – wanting to be one of the first to test drive the new features of the Social Media giant’s Project Titan baby. I’ve seen Ebay bids on Facebook Invites currently going for $305!

From the research I’ve done this morning it seems that the only way you can currently get Facebook email is by Invite only. Luckily I have found a page within Facebook that will allow you to opt in to receive an invite, when they are ready to give them out that is – get your Facebook email invite request by opting in. You need to be signed in to request an invite.

Facebook Email Invite page

Facebook to rival Gmail

Ok so there’s been talk of this for the past week or so of Facebook launching its own mail service not unlike Google’s Gmail.

Project Titan as it’s been called wlill rival the popular search giant in a head to head battle to become the favourite mail service amongst Facebook users.

Since Google announced it was stopping Facebook’s access into the users Gmail contacts list this comes at an opportune time for Zuckerberg to announce Project Titan in a move that could see Facebook taking over Google in the most favourited website since the Social network beganΒ  back in 2004.

I’ll grab a bag of popcorn and watch how this unfolds πŸ™‚

Google Instant on Google.ie

This morning at 8am my default Google.ie search field changed from the normal search and click method to the new Google Instant search method, providing instant results as you type your query. This should appear by default if you are signed into your Gmail account.

Google Instant has been available on .com and .uk Google search pages, as well as others I’m sure, but the Instant results hadn’t been made available for Google.ie until 8am this morning, according to my clock πŸ˜‰ Before 8am it wasn’t there – at 8am it was.

CPM is going to be affected by this initially and not sure how all the Google Operators will perform in providing basic logic searches, but initial testing indicates it is performing well.

Try typing in this search phrase:

Ireland site:twitter.com

You will notice that Google Instant doesn’t return instant results when using the site:operator for Twitter. Seems to be the same for other site: queries too.

Do popup subscriber boxes work?

I set myself the task of findout out whether or not implementing a popup subscriber box on my site would in fact increase the number of people opting into a particular newsletter.

popup stats

I implemented the popup feature just over a week ago onto Memorymentor.com

As you can see from the graph above, there’s a noted increase in optins over the last week and a half. Coupling this with the average number of visitors staying the same throughout this period, I can confidently say that popup optin boxes do increase subscription rates.

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